diff --git a/manifest.json b/manifest.json
index b67a8e1b..d3ca63a5 100644
--- a/manifest.json
+++ b/manifest.json
@@ -3,7 +3,7 @@
 
     "name": "Signal Private Messenger",
     "short_name": "Signal",
-    "description": "Privacy is possible. Signal makes it easy.",
+    "description": "__MSG_installTagline__",
     "version": "0.19.0",
     "offline_enabled": false,
     "minimum_chrome_version": "37",